Franchise Partner Program · 2026
Own a piece of the legacy.
Gourmet paan with a proven recipe, a central kitchen behind you, and two ways in: a neighbourhood store or a roaming EV cart.
₹2.64L
EV cart, profitable from month 1
₹4.66L
Store, break-even in month 2
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The brand
A dessert India already loves, made premium.
The product
Gourmet paans, hand-roasted mukhwas and unique sweets. Classic recipes, modern flavours: Kulfi, Belgian chocolate, Kunafa, Thandai.
The reach
Walk-in counter, Zomato, Swiggy, and supply to five-star hotels including St. Regis and Radisson Blu.
The proof
220+ paans a day from one company-run flagship in Mumbai.
Wall of Legacy
From one EV cart to five-star hotels and a new store.
01 · The EV cart Dec ’24–Feb ’25
The cart opensDec ’24
Creator buzzFeb ’25
Khau Gali hitFeb ’25
02 · Hotels and abroad Jun–Jul ’25
Maldives launchJun ’25
India to MaldivesJul ’25
At St. RegisJul ’25
03 · Events Oct ’25
04 · The new store Jul–Aug ’26
Office DiwaliOct ’25
RenovationJul ’26
The new lookAug ’26
Tap any reel to watch it on Instagram · @thepaanlegacy
The opportunity
+62%
Year-on-year growth in our Zomato and Swiggy sales.
An everyday habit
Paan is the after-meal ritual of millions. The demand already exists.
No national brand yet
The category is street stalls. A clean, branded, hygienic paan stands out on day one.
Small ticket, big margin
A ₹60 impulse buy. 68% gross margin at our flagship.
Flagship results · from our books
One store. ₹54 lakh. Profitable at store level.
₹54.1L
Revenue in 13 months
68%
Gross margin
6,800
Paans sold a month
8.4%
Store-level EBITDA
Both channels clear the full-cost floor of ₹34.70 a paan: apps net ₹37.69 after every platform cost, B2B ₹35.
Company-run Mumbai flagship, Sep ’25–Sep ’26, from the TPL finance system. Store level = before founder pay and head-office costs.
The third engine · B2B and corporate
Bulk orders that need no extra rent or staff.
₹9.1L
B2B sales at the flagship in 13 months: 17% of revenue
~₹85k
a month, last 4 full months
200+
B2B invoices, mostly repeat
Five-star hotels
Daily supply to St. Regis; orders from Radisson Blu.
Corporate
Office orders, festive gifting, offsites.
Weddings and events
Live paan counters. Made for the EV cart.
Export
A trade order already shipped to the Maldives.
Flagship B2B from the MIS, Sep ’25–Sep ’26; invoice count from Zoho Books. Partners get our pitch kit, B2B price list and hotel references.
Two ways to partner
Pick the format that fits your capital.
Model 2 · fastest payback
The EV Cart · ₹2.64L
- Electric cart that goes where the crowd is
- No rent, one operator, no app commission
- Profitable from month 1, paid back in ~6 months
- Event and wedding bookings on top
Model 1
The Store · ₹4.66L
- 150–200 sq ft, 2 team members
- Walk-in plus Zomato and Swiggy
- Break-even in month 2
- Corporate and hotel accounts on top
Meet the EV cart
A paan store on wheels, without the rent.
Electric motor
Markets by evening, offices by day, events on weekends.
Rent disappears
~₹3,000 a month for a spot vs ₹30,000 for a shop.
One operator
Run it yourself and the salary stays with you.
Storage built in
A full day’s leaves, fillings and packaging.
Lit and branded
Ready to sell on day one. No fit-out.
Low upkeep
~₹2,500 a month for charging and service.
Cart ₹1.5L, supplied by The Paan Legacy.
Store model · investment
Every rupee of the setup, itemised.
| What it covers | ₹ |
|---|---|
| Franchise fee (₹50k + 18% GST) | 59,000 |
| Interiors, carpentry, lights, water | 1,30,000 |
| LED board, menu and frames | 25,000 |
| Opening stock and full kit | 65,000 |
| Launch marketing | 15,000 |
| PetPooja POS, annual | 10,000 |
| Store deposit (refundable) | 1,00,000 |
| Month-1 rent, 2 staff, power | 62,000 |
| All-in | 4,66,000 |
₹1L of this is a refundable deposit. 150–200 sq ft, rent benchmark ₹30,000/month; fit-out varies by site.
Store model · first six months
Sales double in six months, from four streams.
Monthly sales, ₹ thousand
Month 2
Break-even, profit every month after
₹47k
EBITDA a month by month 6 (17%)
₹1.14L
Profit banked in the first six months
Projection: 60 → 100 retail paans/day, corporate ₹20k → ₹50k/month, hotel supply up to 1,000 pcs/month, app costs at our actual 38.6%.
EV cart model · investment
No deposit, no fit-out, no rent advance.
| What it covers | ₹ |
|---|---|
| EV cart: motor, storage, lighting, branding | 1,50,000 |
| Franchise fee (₹50k + 18% GST) | 59,000 |
| Opening stock and kit | 30,000 |
| PetPooja POS, annual | 10,000 |
| Launch marketing | 10,000 |
| FSSAI and local permits | 5,000 |
| Total investment | 2,64,000 |
₹2.64L
Everything to start selling
43% less
than opening a store
First-month running costs (~₹25k) are covered by daily sales. Permit costs vary by city.
EV cart model · first six months
Profitable from month one. Paid back in ~6 months.
Monthly profit (EBITDA), ₹ thousand · walk-in paans per day
₹77k
a month by month 6 (44%)
₹3.24L
earned in 6 months, more than the investment
24 / day
Walk-in paans needed to break even
Projection: walk-in at ₹60/paan plus event bookings ₹10k → ₹30k/month; ₹25k/month fixed; no royalty in months 1–6.
Store vs EV cart · monthly running costs
The cart runs on a third of the costs.
| ₹ per month | Store | Cart |
|---|---|---|
| Rent / spot and permit | 30,000 | 3,000 |
| Staff | 30,000 | 15,000 |
| Electricity / charging | 2,000 | 1,500 |
| Maintenance and misc | 3,000 | 2,500 |
| Local marketing | 5,000 | 3,000 |
| Fixed per month | 70,000 | 25,000 |
| App commission + discounts | 38.6% | None |
| Raw material | Same central kitchen price list | |
₹45,000
less to cover every month before the first rupee of profit
App costs are our actual Zomato and Swiggy deductions. Royalty (5% from month 7) applies to both.
The scorecard · year one
Both models pay you back within 12 months.
| Store | EV cart | |
|---|---|---|
| Investment | ₹4.66L | ₹2.64L |
| Break-even | Month 2 | Month 1 |
| Month-6 sales | ₹2.81L | ₹1.74L |
| Month-6 EBITDA | ₹47k | ₹77k |
| From month 7 | ₹33k/mo | ₹68k/mo |
| Year-1 EBITDA | ₹3.13L | ₹7.32L |
| Payback | ~12 months | ~6 months |
Projections. Store payback is on the ₹3.04L non-refundable spend (₹1L deposit comes back). Months 7–12 include the 5% royalty and hold month-6 volumes flat.
Profit calculator
Change the paans a day. Watch the profit.
| Sales | |
| − Raw material | |
| − App commission, discounts, ads | |
| − GST on walk-in | |
| − Royalty (from month 7) | |
| − Fixed costs | |
| Profit a month (EBITDA) |
All costs and prices
An estimate, not a promise of earnings. EBITDA is before owner drawings, depreciation, loan interest and income tax.
What you get
You sell. We stand behind every paan.
Brand and recipes
The full TPL menu and the recipes behind 220+ paans a day.
Central kitchen
Fillings supplied ready. Same taste everywhere.
Training and SOPs
Hands-on launch training; making, hygiene, service.
Online from day one
Zomato, Swiggy and PetPooja POS set up for you.
B2B playbook
Pitch kit, price list and our hotel references.
14 km territory
No other TPL partner within 14 km of you.
Royalty holiday
0% royalty for your first 6 months. Keep everything while you ramp up.
The terms
Simple terms, written down.
| Term | Detail |
|---|---|
| Franchise fee | ₹50,000 + GST, one-time, non-refundable |
| Royalty | 0% for months 1–6, then 5% of gross sales |
| Raw material | From the TPL central kitchen at the approved price list |
| Marketing | No marketing-fund cut; 3+ approved local campaigns a month |
| Term | 3 years, auto-renews in 3-year terms |
| Territory | Exclusive 14 km radius |
| Early exit | 1× franchise fee if you exit without cause |
| Non-compete | 3 years and 25 km after exit |
| Referral | ₹5,000 for every partner you bring in |
Summary only. The signed franchise agreement governs; terms subject to final legal review.
How we built the numbers
Built on our own books, not guesses.
Store
- Retail 60 → 100 paans/day (flagship: ~225)
- 48% walk-in at ₹60; 52% apps at ₹70 menu value
- App costs 38.6% (our actual commission + discounts) + 8% ads
- Corporate ₹20k → ₹50k/month; hotel supply up to 1,000 pcs at ₹35
- Fixed ₹70k/month
EV cart
- Walk-in 50 → 80 paans/day at ₹60
- Event and corporate bookings ₹10k → ₹30k/month
- Fixed ₹25k/month, one operator at ₹15k
Both: raw material ₹22.41/paan (our actual ₹19.49 + 15% central kitchen markup), 5% GST on walk-in sales, 5% royalty from month 7. EBITDA is before owner drawings, depreciation, loan interest and income tax. Projections, not a promise of earnings; results depend on location, footfall and execution.
Next steps
Let’s open yours.
Intro call. Pick store or cart; talk city, budget and timing.
Site or route. We review the shop or the cart’s daily spots with you.
Sign and set up. Agreement, fee, fit-out or cart delivery, stock.
Train and launch. Hands-on training, then your first day of sales.
The Paan Legacy · Punyakriya Industries Pvt Ltd · eatpaanlegacy.com